In October Year 13 Media students were encouraged to take part in a BIMA day that had been organised by the CEIL. This was an opportunity for the students to apply some of their theoretical learning into practice. The day was led by a local digital media company Revolting; the impact of this day has literally altered life courses for some of the students that took part.
Ross (the creative and managing director) initially led the learners through his career path and discussed how his creativity and innovation led to the inception of Revolting. For some students this real –life account enabled them to visualise their own futures and the next steps required to enter this progressive and rapidly expanding industry.
The students were set a practical task for the day and working in groups, collaborated and presented ideas to their peers and the industry representatives at the end of the day. Their results were entered into a national competition.
The lasting impact of the day has quite possibly changed the futures of some of the individuals involved in the following ways:
Successful digital companies exist outside of London/Manchester/Cardiff/Bristol.
A degree is not the only entry point – many successful practitioners have achieved success via modern apprenticeships.
The practical experience has contextualised their learning in a way that coursework cannot – it is demystified and real.
Ross has returned to work with the students again – we have a good industrial link.
One student is seeking practical experience with Revolting.